Case Study: One Water amplifies its mission to end water poverty with Wholegrain Digital

One Water cuts page load time by 46% with Wholegrain Digital

Wholegrain Digital partnered with One Water, a UK-based ethical drinks brand, to create a new website that would more clearly communicate its mission to end water poverty. The project was part of a wider product rebrand, and the challenge was to develop a streamlined online presence that effectively amplified the company's charitable work.

The solution involved designing a faster, cleaner website with impactful calls to action and an interactive map to visualize global projects. Wholegrain Digital used Advanced Custom Fields to create a modular content editor, allowing the client to easily update the site. The results were significant: the page size was reduced to 659KB (from 3.1MB), page load time dropped 46% to 1.9 seconds, and CO2 emissions were lowered to 0.08g per page view.

One Water