Case Study: Historic UK brings Britain’s history to life with Wholegrain Digital’s WordPress redesign

Historic UK increases time on site 2x with Wholegrain Digital

Historic UK, a popular website dedicated to British history and heritage, faced the challenge of migrating its outdated website from a closed-source proprietary CMS to WordPress after seven years without an update. They enlisted Wholegrain Digital to handle the migration while maintaining the site's original design and functionality.

Wholegrain Digital implemented a custom solution, building a responsive WordPress theme and improving the user experience with an enhanced search function and a custom XML exporter to migrate all content. The results for Historic UK were significant, with visitors spending twice as long on the site and viewing more pages. This improved engagement led to a reduced bounce rate and a 39% increase in AdSense revenue, exceeding all objectives.

Historic UK