Case Study: Ecover achieves a cleaner, lower-carbon website with Wholegrain Digital

Ecover cuts page size by 80% with Wholegrain Digital

Ecover, a green cleaning products company, faced the challenge of updating its website to align with a new visual identity while also improving its performance and reducing its environmental impact. They turned to their long-term digital partner, Wholegrain Digital, to modify their existing WordPress site built on the Granola starter theme.

Wholegrain Digital modified the custom WordPress theme to incorporate Ecover's new branding, including optimized fonts. They further enhanced the site with performance optimizations like image optimization and lazy loading. The solution resulted in a website that is 80% smaller, loading four times faster, and saving 3.4g of carbon emissions per page load, creating a much cleaner and greener digital presence that reflects Ecover's brand.

Ecover