Case Study: YMCA of Montclair improves analytics tracking and dashboard visibility with Whole Whale

YMCA of Montclair preserves 10+ years of data with Whole Whale

The YMCA of Montclair, a community-focused organization in New Jersey, partnered with Whole Whale to address challenges in tracking and utilizing their digital analytics. They needed to improve their measurement of key website interactions like membership signups and donations and required a more accessible way to view and share their data to support their online goals.

Whole Whale implemented a comprehensive analytics solution using Google Tag Manager and Google Analytics 4, set up a real-time Looker Studio dashboard, and provided extensive training. This provided the YMCA with accurate tracking of all key conversions, a clear view of their most essential impact data for stakeholders, and the in-house skills to conduct ongoing analysis. As a result, the organization gained the ability to make data-driven decisions to further its mission, with leadership thrilled with the new capacity for measuring digital impact.

YMCA of Montclair