Case Study: Words Without Borders expands digital reach with Whole Whale

Words Without Borders drives hundreds of new users monthly with Whole Whale

Words Without Borders, a literary organization fostering cultural understanding through translated literature, faced a challenge when their website traffic growth stalled. They engaged the vendor Whole Whale to help them harness digital technologies and understand how to expand their reach for both their online magazine and new education program.

Whole Whale implemented a comprehensive two-month Nonprofit Accelerator program. Their solution included impact mapping to align digital strategy with organizational goals, configuring Google Analytics and Tag Manager for both of the client's websites, and maximizing a Google AdWords Grant. Whole Whale also provided custom training in five digital disciplines. The results included driving hundreds of new users to the site monthly and equipping the team with the tools and knowledge for long-term, measurable growth.

Words Without Borders