Case Study: Vot-ER boosts voter engagement and fundraising with Whole Whale

Vot-ER boosts website traffic 24X with Whole Whale

Vot-ER, an organization that facilitates voter registration through healthcare providers, partnered with Whole Whale to strengthen its digital engagement and fundraising efforts ahead of the 2024 election. Their challenge was to reach healthcare professionals, engage potential voters, and mobilize donors with an integrated, nonpartisan digital strategy.

Whole Whale implemented a comprehensive digital solution including paid advertising, Google Ad Grant management, narrative development, and email marketing. The results were significant, with Whole Whale driving a 24x increase in web traffic from the Google Ad Grant, generating over 13,000 donor leads at a cost of under $4 each, and helping to deliver 2.9 million+ reminders to vote.

Vot-ER