Case Study: VolunteerMatch boosts Google AdWords performance with Whole Whale

VolunteerMatch restructures Google AdWords spend in 2014 with Whole Whale

VolunteerMatch, an organization that connects volunteers with nonprofits, wanted to build its reach to for-profit companies. To achieve this, they sought outside expertise from Whole Whale to evaluate and optimize their strategic use of Google AdWords.

Whole Whale evaluated VolunteerMatch's Google AdWords spend to identify opportunities for restructuring. By analyzing traffic behaviors and keyword performance in Google Analytics, they uncovered new keyword opportunities. This work helped drive increased revenue potential for the VolunteerMatch organization.

VolunteerMatch