Case Study: University of California, San Francisco achieves unified donation and web analytics with Whole Whale

UCSF automates weekly reporting and unifies donation tracking with Whole Whale

The University of California, San Francisco (UCSF) partnered with Whole Whale to address challenges in its digital analytics and reporting. The university's development and alumni relations team needed to unify its data architecture across multiple platforms and eliminate manual reporting processes to better understand its digital campaign performance and financial health.

Whole Whale implemented a sophisticated tracking system that integrated platforms like Blackbaud Convio with Google Analytics. This solution automated data syncing and provided a unified view of web behavior and donation revenue. The results included a fully automated reporting dashboard and the democratization of data access, giving stakeholders immediate transparency into key metrics without bottlenecks.

University of California, San Francisco (ucsf)