Case Study: Trilogy Lacrosse boosts program enrollment tracking and organic traffic with Whole Whale

Trilogy Lacrosse works with Whole Whale to turn tens of thousands of student-athletes into measurable enrollment

Trilogy Lacrosse, a premier lacrosse program, needed to better understand how its website traffic converted into student enrollments and wanted to grow its organic traffic. They partnered with vendor Whole Whale for assistance with content marketing, SEO, and Google Analytics setup to meet these challenges.

Whole Whale implemented a solution that included configuring cross-domain tracking in Google Analytics, performing an SEO audit, and creating a content marketing plan. This provided Trilogy Lacrosse with clear insights into their most valuable traffic sources and equipped their team with the training to manage their digital marketing efforts, ultimately helping them turn web traffic into measurable program enrollment.

Trilogy Lacrosse