Case Study: Tribal Community Coordinating Center reaches 1.5 million video views with Whole Whale

Tribal Community Coordinating Center drives 1.5 million video views with Whole Whale

The Tribal Community Coordinating Center (tccc), a project focused on California tribal communities, needed to educate its audience on the harms of tobacco through PSA videos. They partnered with Whole Whale to develop and manage a targeted online paid advertising campaign to effectively reach these specific communities.

Whole Whale crafted a strategic paid ads campaign for YouTube, focusing on geographic regions with higher tribal populations. They optimized the ads over several months and later ran a survey to measure impact. Whole Whale's efforts drove over 1.5 million video views at an average cost of $0.02 per view, confirmed that the ads reached the target audience, and achieved a key goal by inspiring 15% of tribal respondents to want to learn more about quitting tobacco.

Tribal Community Coordinating Center (tccc)