Case Study: The Salvation Army of NY increases pre-K enrollments by 100% with Whole Whale

The Salvation Army of NY increases parent enrollments by 100% with Whole Whale

Whole Whale worked with The Salvation Army of NY to address a critical shortfall in parent enrollments for Mayor De Blasio’s Universal Pre-K program. The organization was behind its recruitment targets and needed to accelerate its digital marketing efforts in a very short amount of time.

The solution involved a rapid, multi-faceted digital strategy. Whole Whale rebuilt the landing page and tracking infrastructure within a week, executed a data-driven multi-channel campaign, and activated Google AdWords Grant campaigns. These efforts resulted in a 100% increase in parent enrollments, successfully meeting their recruitment goals.

The Salvation Army of NY