Case Study: The Grassroot Project builds a data-driven social media strategy with Whole Whale

The Grassroot Project improves social media strategy with Whole Whale and trains staff in 1 workshop

The Grassroot Project, an organization focused on HIV/AIDS education for at-risk youth, wanted to improve its social media strategy using data and set measurable goals. They also needed to train their college volunteers for social outreach. They partnered with Whole Whale for custom data analysis and digital training services.

Whole Whale developed a comprehensive, data-driven social media strategy for the client and provided hands-on training for staff and volunteers. The solution included setting up a social listening tool to track impact and identifying key advocates within their audience. This built internal capacity for The Grassroot Project to manage and optimize its outreach efforts.

The Grassroot Project