Case Study: Swing Left raises record-breaking donations and recruits 14,000+ volunteers with Whole Whale

Swing Left raised $6.20 for every $1 invested with Whole Whale

Swing Left, a progressive political action committee, needed to significantly grow its donor and volunteer base to support Democratic candidates in the 2020 elections. They partnered with Whole Whale to plan and execute a large-scale digital advertising campaign to meet this challenge.

Whole Whale implemented a strategic digital advertising campaign across multiple networks, using optimistic messaging and rapid A/B testing to optimize performance. This solution raised $6.20 for every $1 spent on ads and recruited over 14,000 volunteers. Whole Whale also provided key insights, such as allocating budget to Connected TV ads, which kept Swing Left's ads on air during a critical political ad ban.

Swing Left