Case Study: Stanford Social Innovation Review achieves 20% organic search growth with Whole Whale

Stanford Social Innovation Review boosts organic search traffic 20% with Whole Whale

Stanford Social Innovation Review (SSIR), an award-winning magazine for social change leaders, was experiencing little growth in organic search traffic despite its wealth of content. To reach new audiences, SSIR engaged Whole Whale for help evaluating their site's SEO structure and refining their content strategy around high-value keywords.

Whole Whale implemented a comprehensive solution involving technical SEO, content marketing strategy, and capacity building. They worked closely with the SSIR team to fix technical errors, create an editorial guide for SEO, and build custom dashboards for monitoring growth. This work resonated with the writers and drove a 20% year-over-year increase in organic search traffic for SSIR.

Stanford Social Innovation Review (ssir)