Case Study: Stanford Immigration Policy Lab boosts qualified registrants with Whole Whale

Stanford Immigration Policy Lab drives 2,000 qualified registrants with Whole Whale

Stanford Immigration Policy Lab, in partnership with the Naturalize NY initiative, faced the challenge of driving 2,000 qualified registrants to their program, which required applicants to meet strict eligibility criteria. They engaged the digital agency Whole Whale to implement a targeted digital advertising and analytics strategy to reach this specific audience effectively.

Whole Whale devised a multi-platform ad strategy on Facebook and Google AdWords to test value propositions and optimize for conversions. They also audited and set up Google Analytics to track qualified registrants accurately and provided digital training to the client's team. As a result, Stanford IPL was empowered to independently optimize future campaigns to sustainably reach their ambitious registration goal.

Stanford Immigration Policy Lab