Case Study: Rebuilding Together grows online donors and email signups with Whole Whale

Rebuilding Together boosts email signups 176% with Whole Whale

Rebuilding Together, a nonprofit organization focused on home repairs and community revitalization, needed to grow its online donor network and better utilize its Google Ad Grant to respond to disasters. They partnered with the digital agency Whole Whale for assistance with digital advertising, analytics, and email marketing strategy to improve their overall user experience and acquisition efforts.

Whole Whale implemented a comprehensive solution, including reconfiguring Google Analytics, optimizing the Google Ad Grant with a disaster response template, and executing targeted Facebook ad campaigns. This strategy resulted in a 93% increase in website traffic from the grant, a 176% year-over-year increase in email signups, and a 38% decrease in cost per acquisition for new supporters via Facebook ads. Whole Whale's work and training empowered the Rebuilding Together team to sustain this digital growth.

Rebuilding Together