Case Study: Power Poetry grows to 300,000+ poets with Whole Whale

Power Poetry grows to 300,000 poets with Whole Whale

Power Poetry, a safe online community for young poets, wanted to build a platform to move the needle on youth literacy but struggled to attract members after its launch. They approached vendor Whole Whale for a comprehensive digital solution including web design, Google Analytics, and digital marketing to overcome this initial stagnation and grow their user base.

Whole Whale built the digital platform and implemented a data-driven strategy. This included directing traffic to high-converting contest pages, optimizing the site for key educational search terms, and successfully deploying the Google Ad Grant. As a result, Power Poetry grew from zero to over 300,000 registered users, with over 75% of new signups coming from high-quality referral traffic. Whole Whale's efforts transformed the platform into the largest online teen poetry community.

Power Poetry