Case Study: Peter G. Peterson Foundation improves digital engagement tracking with Whole Whale

Peter G. Peterson Foundation sharpens digital engagement in a 2-month project with Whole Whale

The Peter G. Peterson Foundation, a nonpartisan organization, needed to measure user actions and understand engagement drop-offs for its Ask for a Plan campaign during the 2016 presidential election. To address this challenge, they partnered with Whole Whale for its digital analytics services, including a Google Analytics audit.

Whole Whale implemented a solution that defined a clear engagement funnel and identified key performance indicators. They used Google Tag Manager and advanced Google Analytics configurations to build custom dashboards for actionable weekly and monthly data. A critical component of the project was a two-month training period, which empowered the PGPF staff to make data-driven decisions long after the engagement with Whole Whale ended.

Peter G. Peterson Foundation