Case Study: NYC College Line increases advisor requests and site engagement with Whole Whale

NYC College Line boosts advisor requests by 500% with Whole Whale

NYC College Line, a resource supporting New Yorkers through the college process, needed to grow its audience and better understand how students were using its website. Their small team required extra help analyzing analytics and performing A/B testing to drive engagement, so they partnered with Whole Whale for digital analytics and optimization services.

Whole Whale implemented Google Analytics dashboards to track key engagements and performed A/B testing on landing pages, which significantly increased traffic conversions. Their creative testing identified a value statement that boosted monthly requests for advisors by 500%. Whole Whale also developed custom social media strategies that helped build the online brand and drive more traffic to the site.

NYC College Line