Case Study: New York Cares improves volunteer conversion with Whole Whale

New York Cares improves volunteer conversion with Whole Whale’s 2014 funnel analysis

New York Cares had a wealth of data on volunteer patterns but lacked the time to perform deeper analysis to find actionable insights. Their website was effective at recruiting volunteers, but its Google Analytics configuration did not provide clear information on the user journey and conversion. They enlisted Whole Whale for custom data analysis and Google Analytics setup.

Whole Whale configured Google Analytics goal funnels and custom dashboards to map the full volunteer journey, identifying key drop-off points. This analysis provided data-driven recommendations to improve the conversion rate from online registration to offline volunteering. Whole Whale's work gave New York Cares the insights needed to make more strategic communications and develop more actionable metrics.

New York Cares