Case Study: New Dramatists boosts digital traffic and tracking with Whole Whale

New Dramatists boosts traffic 30% with Whole Whale

New Dramatists, a playwright development organization, sought guidance from Whole Whale to measure and grow its digital presence. The challenge was to better quantify and align their website analytics with programmatic goals and to take advantage of digital growth opportunities like the Google AdWords Grant.

Whole Whale implemented a solution that included Google Analytics setup, impact mapping, and optimizations to their Google AdWords Grant. This strategy resulted in a 30% improvement in overall traffic, which included a 13x increase in AdWords traffic. Whole Whale also provided custom trainings to ensure the New Dramatists team could manage and measure their digital work moving forward.

New Dramatists