Case Study: Malala Fund improves impact tracking and digital reporting with Whole Whale

Malala Fund identifies 13 key user actions with Whole Whale

The Malala Fund, an organization dedicated to enabling girls to complete 12 years of education, needed to configure its Google Analytics account to understand the true impact of its digital presence. Whole Whale was engaged to help track important user actions on their website and define their relationship to organizational impact.

Whole Whale implemented advanced Google Analytics tracking via Google Tag Manager, identifying and monitoring 13 key user actions. This solution included building custom dashboards and providing staff training, which empowered the Malala Fund team to independently report on these metrics and make data-informed decisions for a global campaign. Whole Whale enabled the client to successfully measure meaningful user behavior and its connection to their mission.

Malala Fund