Case Study: Lung Cancer Foundation of America boosts donations and engagement with Whole Whale

Lung Cancer Foundation of America boosts donations 7% with Whole Whale

The Lung Cancer Foundation of America (LCFA) faced the challenge of increasing donations and engagement, particularly during seasonal fundraising lulls. They partnered with Whole Whale to leverage digital marketing services, including Facebook advertising and Google Ad Grant management, to meet their ambitious goals.

Whole Whale implemented creative, data-driven campaigns such as the zodiac-themed "Cancers Against Lung Cancer" Facebook initiative. Their strategies, which also included email list optimization and donor segmentation, delivered significant results for LCFA, including a 6.5x return on ad spend and a 462% increase in year-over-year email list growth.

Lung Cancer Foundation of America