Case Study: Idealist improves cross-domain tracking and SEO performance with Whole Whale

Idealist trains 30 staff in SEO and Analytics with Whole Whale

Idealist, a platform connecting people to nonprofit and social impact opportunities, faced a challenge after a website relaunch that separated its content across multiple domains. This created blind spots in user tracking and coincided with the launch of Google Jobs, which threatened their job listing traffic. They enlisted Whole Whale for help with services including Google Analytics setup, SEO, and Google Ad Grant management to address these issues.

Whole Whale implemented a cross-domain tracking system in Google Analytics to map user behavior across Idealist's sites. They performed a technical SEO audit, migrated the client to a more powerful Google Ads account, and provided extensive training to over 30 staff members. This solution provided Idealist with greater visibility into user intent, improved their site ranking, and built sustainable internal capacity for maintaining digital growth.

Idealist