Case Study: Honoring the Future achieves clearer climate impact tracking with Whole Whale

Honoring the Future restores accurate analytics data in a 1-year report with Whole Whale

Honoring the Future, a program under the Open Space Institute, needed to better understand and grow its online audience while filtering out bot traffic that was distorting its Google Analytics data. They engaged Whole Whale for assistance with Google Analytics setup and insights to help them accurately measure site traffic and identify growth opportunities.

Whole Whale identified and filtered the bot traffic, which restored accurate user measurement for the client. They configured new analytics goals and custom reporting dashboards to track meaningful user actions. This work was done in tandem with exploring a content marketing strategy, and a full one-year insight report on traffic was created to provide the staff with clear data on user behavior moving forward.

Honoring the Future