Case Study: Great Barrier Reef Foundation grows US donors and leads with Whole Whale

Great Barrier Reef Foundation captures 11,600 leads with Whole Whale

The Great Barrier Reef Foundation, an Australian nonprofit dedicated to protecting the Reef, faced the challenge of building a sustainable fundraising strategy to inspire and acquire new supporters in the United States. They engaged Whole Whale to provide a suite of services including digital advertising, email marketing, and analytics to establish this new donor base.

Whole Whale implemented an omnichannel strategic plan that included paid Facebook advertising campaigns for lead generation and donor acquisition, email marketing automation optimized for US audiences, and landing page optimization. This solution captured over 11,600 leads with a $1.79 average CPA and acquired more than 350 new US donors. Whole Whale also helped decrease donor cost-per-acquisition by 39% and increased email conversion rates by 867%, establishing a strong foundation for the Foundation's future US fundraising efforts.

Great Barrier Reef Foundation