Case Study: GoodUnited builds a web-lead sales system with Whole Whale

GoodUnited drives 100+ webinar attendees and better lead tracking with Whole Whale

GoodUnited, a company that helps nonprofits nurture donor relationships, needed to build a web-lead-sales system to increase their nonprofit client base. Their challenge was to use digital advertising to test messaging and leverage Google Analytics for better site data. They partnered with Whole Whale to implement and test these digital strategies.

Whole Whale implemented advanced attribution tracking via Google Tag Manager and Data Studio, providing real-time visibility into which value propositions drove product demos. They shifted advertising from Facebook to more effective AdWords search ads, which drove higher quality leads at a lower cost. Whole Whale also established a data-driven content engine and co-hosted a successful webinar for over 100 attendees, providing the team with a reusable framework for future lead generation.

GoodUnited