Whole Whale
117 Case Studies
A Whole Whale Case Study
GOLD Comedy, an organization dedicated to helping girls and women develop comedy skills, needed to build its digital presence from the ground up. The start-up required a new website and a comprehensive strategy to increase brand awareness, drive traffic, and boost signups for workshops and its email list. To address this challenge, they partnered with the vendor Whole Whale for services including web design, content marketing, and SEO.
Whole Whale migrated the GOLD Comedy site to a mobile-friendly WordPress platform and developed a modern design that functioned as an engagement funnel. They implemented a targeted content marketing and SEO strategy, and created a social media "bible" for audience growth. As a result, GOLD Comedy saw a 10x increase in overall site traffic, a 7x growth in organic traffic, and a 169% increase in social media traffic within five months. Whole Whale also built the team's capacity through training and the creation of reusable processes.