Case Study: Games for Change boosts Ad Grant utilization and data insight with Whole Whale

Games for Change boosts Ad Grant utilization by 200% with Whole Whale

Games for Change, an organization that creates and distributes social impact games, needed broad technical support to increase team efficiency. They required help understanding their Google Analytics and maximizing their Google AdWords grant to improve their website's performance. They engaged the vendor Whole Whale for services including Google Ad Grant management and analytics setup.

Whole Whale implemented a multi-faceted solution that included hands-on staff training, custom Google Analytics dashboards, and a strategy to vastly increase AdWords grant utilization. This support led to a 200% surge in year-over-year Ad Grant utilization and accelerated the organization's digital maturity through improved efficiency and data understanding.

Games for Change