Case Study: Foster Love boosts leads and ad grant performance with Whole Whale

Foster Love boosts new group request leads by 20% with Whole Whale

Foster Love, a nonprofit dedicated to improving the foster care system, partnered with Whole Whale to build a technical and strategic foundation for digital growth. Their challenges included an underutilized Google Ad Grant, a lack of advanced analytics tracking, and a highly manual lead management process that consumed significant staff time.

Whole Whale implemented a comprehensive solution that included maximizing the Google Ad Grant to more than double its traffic, setting up advanced Google Analytics and Tag Manager tracking for better insights, and automating lead management with drip campaigns and scheduling tools. As a result, the Google Ad Grant now drives 20% of all new group request leads, becoming a major growth channel, and the internal team freed up capacity to focus on big-picture relationship building.

Foster Love