Case Study: ETR boosts eCommerce revenue and traffic with Whole Whale

ETR boosts Google Ad Grant sessions by 78% with Whole Whale

ETR, a nonprofit organization focused on health equity, needed to better understand its website traffic and track purchases of its educational products. They engaged Whole Whale for support in managing their Google Ad Grant account and for a complete refresh of their Google Analytics setup to gain these crucial insights.

Whole Whale implemented a comprehensive analytics solution, consolidating tracking across multiple domains and configuring enhanced eCommerce tracking. They also optimized ETR's Google Ad Grant account for policy compliance and performance. This work resulted in significant measurable impacts, including a 78% increase in sessions and a 27% increase in purchases from the Google Ad Grant year-over-year. Whole Whale also drove a 31% increase in organic traffic through SEO and content optimization.

ETR