Case Study: e.thePeople improves voter guide analytics and engagement with Whole Whale

e.thePeople tracks 585,000 Election Day sessions with Whole Whale

e.thePeople, a nonpartisan nonprofit and leading provider of interactive voter guide software, needed to improve its digital analytics to track user traffic and engagement for its online guides during the 2016 election campaign. They partnered with Whole Whale for custom data analysis and Google Analytics setup to gain this crucial visibility.

Whole Whale configured a master Google Analytics view to track users across more than 25 different voter guides and partner sites. They implemented granular event tracking via Google Tag Manager to measure specific interactions. This solution successfully handled 585,000 sessions on Election Day alone and provided e.thePeople with performance benchmarks and valuable insights into user engagement to inform future campaigns.

e.thePeople