Case Study: East Side House boosts traffic and newsletter signups with Whole Whale

East Side House boosts traffic 11x with Whole Whale

East Side House, a community-based organization in the Bronx, needed to increase its brand recognition and learn how to leverage its online presence to measure impact. They partnered with Whole Whale for services including Google Analytics, Google AdWords Grant management, and digital fundraising strategy.

Whole Whale implemented a comprehensive digital strategy, which included setting up analytics tracking, securing and managing an AdWords Grant, and launching a digital fundraising campaign. This solution drove an 11x increase in website traffic, grew newsletter signups from 3 to 97 per month, and achieved a 2% donation rate on Giving Tuesday. Whole Whale also helped the organization upgrade to a $40k GrantsPro account.

East Side House