Case Study: DonorsChoose achieves full Google Ad Grant utilization with Whole Whale

DonorsChoose.org maxes out its $40,000 monthly Google Ad Grant with Whole Whale

DonorsChoose.org, a platform that helps public school teachers get classroom supplies, faced the challenge of ensuring their $40,000 monthly Google Ad Grant was being used effectively. They partnered with the vendor Whole Whale for a project focused on Google Ad Grant management and optimization.

Whole Whale conducted a comprehensive audit and strategy session, which led to a complete restructuring of the AdWords account and improved on-site tracking via Google Analytics. This process included A/B testing for ads and landing pages, which in some instances increased the click-through rate by over four times. As a result of Whole Whale's work, DonorsChoose.org was able to maximize its grant, spending the full $40,000 every month to help more classrooms get the materials they need.

DonorsChoose.org