Case Study: Donate Life America boosts organ donor registrations with Whole Whale

Donate Life America boosts organ donor registrations by 89% with Whole Whale

Donate Life America, an alliance dedicated to increasing organ donor registrations, faced the challenge of not having the measurement infrastructure to understand their digital impact. They also needed a new website to support a major partnership with Apple. Whole Whale provided services including website design, SEO, Google Analytics, and Google Ad Grant management to address these needs.

Whole Whale built a new website and implemented a comprehensive digital strategy. The solution included cross-domain tracking, A/B testing, and an SMS initiative. The results were significant, including an 85% increase in organic registration rates, an 89% improvement from button placement tests, and securing 60,000 registrations via SMS. Whole Whale's work provided Donate Life America with a powerful, data-driven conversion tool.

Donate Life America