Case Study: Crisis Text Line boosts volunteer recruitment and organic traffic with Whole Whale

Crisis Text Line boosts volunteer applications 38% with Whole Whale

Crisis Text Line, a free crisis intervention service, partnered with digital agency Whole Whale to better understand and optimize their marketing efforts. They specifically wanted to improve their use of the Google Ad Grant and SEO content to drive online engagement and recruit more volunteer crisis counselors.

Whole Whale reconfigured Crisis Text Line's Google Analytics and $40,000 Google Ad Grant for better compliance and efficiency. They also developed a new data-driven content strategy. These efforts led to a 43% increase in overall site traffic from ads, a 50% year-over-year increase in organic traffic, and the #1 Google ranking for the term "self harm." A targeted campaign for volunteer recruitment resulted in a 200% surge in traffic to that page and a 38% increase in applications. Whole Whale's work provided Crisis Text Line with the tools to more effectively meet its critical mission.

Crisis Text Line