Case Study: Charity Miles achieves 40% MAU growth with Whole Whale

Charity Miles increases MAU 40% with Whole Whale

Charity Miles, an app that allows users to earn money for nonprofits through running, walking, or biking, had a large amount of user data but lacked the strategy to analyze it and grow their user base effectively. They partnered with the digital agency Whole Whale to leverage services including app analytics, digital strategy, and A/B testing to address this challenge.

Whole Whale configured analytics tools to track user behavior and establish baseline metrics. They then implemented user segmentation and optimized notification strategies to build habit loops within the app. This solution led to a measurable impact, including a 40% increase in monthly active users and a 53% increase in daily active users within the first six months. Whole Whale also built internal systems and trained the Charity Miles team to ensure long-term capacity.

Charity Miles