Case Study: Cancer Research Institute achieves 30% organic traffic growth and 500% more leads with Whole Whale

Cancer Research Institute boosts lead acquisition 500% with Whole Whale

The Cancer Research Institute (CRI) needed to better understand how their website traffic translated into donations and impact. Their challenge involved a lack of clear analytics, a need to increase web traffic and leads, and a goal to build internal digital capacity. They partnered with the digital agency Whole Whale to address these issues using services like Google Analytics and Google Ad Grant management.

Whole Whale implemented a comprehensive solution that included updating analytics tracking, creating custom dashboards, optimizing the AdWords Grant, and executing SEO and conversion rate optimization strategies. This approach resulted in a 30% year-over-year increase in organic traffic and a 500% improvement in lead acquisition. Whole Whale also helped CRI qualify for an additional $40k in Google Ad GrantsPro funding, maximizing their digital advertising value and driving measurable growth.

Cancer Research Institute