Whole Whale
117 Case Studies
A Whole Whale Case Study
The California Health Care Foundation (CHCF) faced a challenge with its extensive archive of health policy research and publications, as key materials were difficult to find through search and not optimized for online discovery. To address this and prepare for major shifts in search, CHCF engaged vendor Whole Whale for AI capacity building and SEO services, utilizing their custom AI tool, Causewriter.ai.
Whole Whale implemented a tailored AI hub using Causewriter.ai, which provided the CHCF team with tools to write efficiently in their brand voice and prepare for Google's AI Overviews update. This partnership saved the team significant time on communications tasks, optimized their content, and provided a strategic roadmap to mitigate risks from chat-first search, positioning CHCF as a leader in practical AI application for nonprofits.