Case Study: Black Public Media boosts traffic, subscriptions, and ad grant impact with Whole Whale

Black Public Media grows website traffic 400% with Whole Whale

Black Public Media, an organization dedicated to developing and funding media about the Black experience, faced challenges in widening its reach and deepening audience engagement in a crowded media landscape. They partnered with Whole Whale to leverage digital advertising and Google Ad Grant management services to address this.

Whole Whale reactivated and optimized the client's Google Ad Grant, achieving 100% utilization of the monthly budget. They implemented targeted campaigns and segmentation strategies, which resulted in a 400% increase in website traffic, a newsletter audience growth of 12,000 subscribers, and a 300% boost in email subscriptions and open rates. Whole Whale also helped Black Public Media secure the higher $40,000 GrantsPro funding level to expand these efforts.

Black Public Media