Case Study: Art in Action grows teacher leads and revenue with Whole Whale

Art in Action grows sales leads to 57% of revenue with Whole Whale

Art in Action, a provider of K-8 art education programs, needed to build a web-lead-sales system to grow its base of interested teachers and bring its curricula to more middle schools. They approached vendor Whole Whale with the goals of reaching a $40k Google AdWords Grant level and leveraging that grant to create a tracked system in Salesforce, in addition to needing a website refresh and a more user-friendly CMS.

Whole Whale managed the Google AdWords Grant, built custom landing pages, and used A/B testing for lead acquisition, growing a list of over 30,000 teachers. This effort significantly increased the proportion of revenue from sales leads from 13% to 57% over three years. Whole Whale also provided analytics insights, oversaw a website migration to WordPress, and streamlined the email marketing process to increase engagement.

Art in Action