Case Study: Americares boosts disaster response traffic and donations with Whole Whale

Americares raises $1,475 with Whole Whale during Hurricane Dorian

Americares, a health-focused disaster relief organization, sought to improve its digital outreach, particularly during disasters, and maintain traffic consistency through a site relaunch. They partnered with the vendor Whole Whale for expertise in Google Ad Grant management, digital advertising, and SEO to address these challenges.

Whole Whale implemented a proactive strategy, creating a template for rapid-response ad campaigns during disasters and a YouTube campaign for disaster preparedness. They also provided technical SEO support after a site migration and configured analytics for better reporting. This solution led to significant results for Americares, including a 731% increase in ad spend during Hurricane Dorian, which drove over 13,000 website sessions and raised nearly $1,500 in donations. Whole Whale also helped increase video view rates by 37% while reducing costs.

Americares