Case Study: ALICE builds a stronger #DataCulture with Whole Whale

ALICE builds a #DataCulture with Whole Whale's 2015 digital audit

Whole Whale worked with ALICE, a financial organization that creates products to help people save money and build credit. Their challenge was ensuring they were maximizing their web data to learn from users and improve their website's effectiveness, all while ramping up new social media and advertising campaigns to build a data-driven culture.

The solution from Whole Whale involved a comprehensive audit of their Google Analytics and Google AdWords Grant accounts, implementing custom tracking to better understand user behavior. They also provided strategic guidance for new social media campaigns and delivered digital strategy training. This equipped the ALICE team to become self-sufficient and successfully move forward with building their own #DataCulture.

ALICE