Case Study: AFS boosts digital recruitment and Google Ad Grant performance with Whole Whale

AFS triples Google Ad Grant utilization in 2 months with Whole Whale

AFS, a leader in intercultural learning and international exchange programs, sought to improve its digital recruitment of students and host families. The organization partnered with Whole Whale to better leverage its web data to enhance existing campaigns and strengthen its overall digital marketing strategy.

Whole Whale implemented a comprehensive solution that included optimizing the Google Ad Grant, building custom analytics dashboards, and developing new digital advertising and SMS strategies. This resulted in a tripling of Ad Grant utilization within two months, qualification for the $40,000-per-month GrantsPro level, and the creation of automated reporting systems for volunteer teams.

AFS