Case Study: Qlik boosts awareness and engagement with WHM Creative’s bold Data Dater campaign

Qlik boosts analytics awareness with WHM Creative's bold Data Dater campaign

Qlik, a provider of an analytics and integration platform, faced the challenge of standing out in the crowded and competitive data space. They tasked their vendor, WHM Creative, with developing a bold campaign to drive awareness and engagement by breaking away from the standard, often bland, conventions of B2B marketing.

WHM Creative developed a multi-channel "Data Dater" campaign that framed the search for a data partner as an analogy for the dating scene. This risqué but strategic approach used faux dating profiles and flirty imagery across OOH, social, video, and print to highlight Qlik's unique position as an open and agnostic platform. The campaign successfully grabbed attention and positioned Qlik as an ideal long-term partner, though the specific measurable results were not detailed in the provided text.

Qlik