Case Study: Ontinue achieves a fast, successful brand launch with WHM Creative

Ontinue launches a new brand in 86 days with WHM Creative

Ontinue, a newly created managed cybersecurity services company spun off from Open Systems, faced the challenge of developing a complete brand package from scratch within an extremely tight 86-day deadline. The vendor, WHM Creative, provided a comprehensive suite of services including brand strategy, corporate naming, visual expression, and messaging to establish the new company's identity in the crowded cybersecurity market.

WHM Creative implemented a full brand development solution, creating the Ontinue name and a bold brand platform. They also executed a phased digital launch, starting with an interim website to generate excitement. The results were highly successful; the brand launched on time and on budget, immediately energizing the global sales team and generating buzz on social channels. Most notably, WHM Creative's work helped Ontinue capture a 16% share of voice in its first month, providing a strong market foothold.

Ontinue