Case Study: Spinnaker Consulting Group boosts SEO and lead generation with Whittington Consulting's HubSpot website redesign

Spinnaker Consulting Group grows website traffic to nearly 3x goal with Whittington Consulting

Spinnaker Consulting Group, a rapidly growing management consultancy, faced the challenge of having a website that did not reflect their expertise or support their goal of competing with large national firms. Their outdated site caused brand confusion, offered limited flexibility for adding content, and lacked the data and integrated tools needed for effective lead generation and recruitment. They engaged Whittington Consulting for a website redesign to address these issues.

Whittington Consulting built a new, custom website on the HubSpot CMS Hub to create a forward-thinking digital presence. The solution included an improved user experience driven by data, integrated HubSpot marketing and sales tools, and a structure for easily adding content. As a result, Spinnaker Consulting Group saw website traffic jump to almost three times their goal within two months, alongside significant increases in user engagement metrics like pages per session and average session duration.

Spinnaker Consulting Group