Case Study: Smith-Midland Corporation unifies its digital brand and improves UX with Whittington Consulting

Smith-Midland Corporation consolidates regional sites into two WordPress sites with Whittington Consulting

Smith-Midland Corporation, a developer and manufacturer of precast concrete products, faced challenges with a fractured online brand across outdated regional websites. Their restrictive design lacked modern features and hurt recruiting efforts. Whittington Consulting was engaged to unify their brand and improve the user experience.

Whittington Consulting implemented a multifaceted solution that included a UX audit, consolidating regional sites into two sister sites on WordPress, and creating a bold, cohesive design. The result was a streamlined digital experience with a clear path for visitors to convert into leads. The new WordPress sites are also easier for the Smith-Midland team to manage and maintain.

Smith-Midland Corporation