Whittington Consulting
24 Case Studies
A Whittington Consulting Case Study
Smith-Midland, a multi-location orthopedic practice, was struggling to use its website as an effective patient generation platform. Their site was not engaging potential patients or connecting with them, which hindered their ability to increase their new patient load. They engaged Whittington Consulting to build a new website and optimize it for search.
Whittington Consulting designed a new website focused on telling patient stories through photos and interviews. They also implemented a content marketing strategy by writing a regular blog focused on topics important to potential patients. This solution significantly increased website traffic and patient engagement. As a result, Smith-Midland saw a 736% increase in monthly website visits and a 578% increase in online appointment requests, demonstrating the successful impact of Whittington Consulting's services.