Case Study: a regional senior living organization boosts occupancy and conversions with Whittington Consulting

Regional Senior Living Organization boosts website conversion 22% with Whittington Consulting

A regional senior living organization faced challenges with unqualified leads and underperforming occupancy rates due to an overwhelmed internal team and disconnected offline and online marketing strategies. Their traditional advertising lacked tracking, and their websites suffered from poor navigation and low conversion rates. They engaged Whittington Consulting to revitalize their online presence and marketing efforts, seeking a comprehensive digital marketing strategy including an overhaul of their HubSpot website and CRM portal.

Whittington Consulting developed a detailed marketing strategy that overhauled advertising campaigns and revamped corporate and community websites. Their solution included optimizing the client's Google Grants account, simplifying website navigation, and implementing tiered calls to action. The results were significant, including a 22% increase in website conversion rate, a 3,500% increase in Google Grant utilization, a 123% year-over-year increase in leads, and a 58% decrease in cost per lead.